Pay Per Click Advertising (PPC)
What is Pay Per Click (PPC) Advertising?
Pay per click (PPC) advertising is an excellent method of driving traffic to your website almost immediately. It is based upon key search words and phrases that are directly relevant to the products that you sell and / or the services that your business provides. The most important factor of any Pay Per Click advertising campaign is Return on Investment (ROI). This is what we aim to maximise and represents the most significant business benefit of instructing Moov2 over other agencies or in-house staff.How will Moov2 manage our Pay Per Click Campaign?
Pay per click advertising, in its most basic form, allows us to bid for keywords on your behalf with one or more of the major search engines. Depending on your budget and the level of competition in the market, it determines what position your advertisement is placed at and how often. When someone enters a keyword or search phrase that we have bid on, the search engine returns your advert (in its respective ranked position) with a link to your website. How Much Will it Cost us?
Moov2 follows these steps to ensure maximum Pay Per Click ROI on your behalf:
1. We firstly listen to gain an understanding of your business’ position, products, services and target customer base 2. We then define keywords, estimate traffic generation and set appropriate budgets
3. Integrate Pay Per Click code into your website to monitor return on investment (ROI)
4. Implement your Pay Per Click advertising campaign
5. Monitor click through rates / Pay Per Click ROI and then review and refine keywords, budgets and cost per click values
6. Report campaign progress on a regular basis
Achieving maximum Pay Per Click ROI is in an ongoing process which we will work with you to achieve. We will keep you upto date and informed every step of the way with our monthly pay per click advertising management reports. What Next?
Call us on 01202 398 380 to discuss your requirements more thoroughly or email us on info@moov2.com
