Content Management Solutions
What is a website Content Management System (CMS)?
A content management system is a simple interface that allows non-technical staff to add, edit and delete content from your website.
Should you have a Content Management System (CMS)?
This depends on how your website fits into your marketing strategy. Is it intended to be a key business driver or a static business card support accessory? We advise against the latter, that's not to say that it shouldn't serve that purpose, but it should without a shadow of a doubt be doing more than just that. Keeping your site up to date with the latest and most relevant developments in your business and sector should be a serious concern.
Clients, prospective clients and search engines alike put a great deal of emphasis on both the relevance and how up to date the information on your website is. You can easily raise your company profile by adding company news, press releases, relevant articles as well as the more specific information on your goods and/or services. Superb tactics both in people's estimations and search engine rankings.
Moov2's Content Management System (CMS)
Moov2's website content managment system (CMS) is market leading. There are so many off the shelf and "open source" CMS packages available in the market place. Finding the right one for you is vitally important. Why? Because the ability to deliver your business information to your clients, potentials and others is 
undoubtedly of great significance and the platform that supports this needs to be the best; allowing you to communicate with your audience in the most effective way.
Moov2's content managment system is based on a very simple and user friendly interface, as a guideline we believe that if you can use e-mail you can administrate your own website using our system, it really is that easy. Coupled with training and detailed user guides, your website can become a genuine business development tool, improving your credibility, online presence and professional image.
Our self-developed CMS brings with it technical and non-technical business advantages.
Non-technical Business Advantages:
- A CMS allows non-technical staff to access a secure area of the site with a user name and password and add, edit and delete pages from the website (including text, images and multimedia)
- Removes the reliance on a 3rd party web development agencies to update your site, a CMS brings full control to you
- Multiple users can access the CMS securely, each can have different security privileges and could be geographically located anywhere with an internet connection.
- Pre-defined customised templates allowing professional and consistent looking News, Articles and other pages to be added to your site at will
- Allows readers of the site to provide their own feedback if neccessary
- Excellent and intuitive site navigation is enabled making it easy for visitors to the site to find what it is that they are looking for
- Our Content Management System produces "Search engine friendly pages", provding greater probability of high search engine rankings, particularly when used in conjunction with Moov2's Search Engine Optimisation Services. You would be surprised at how many websites do not rank well because of fatal flaws in their design.
- Alleviates concerns over the Disability Discrimination Act (DDA) and allows better access to site content for people with disabilities, including those that are visually impaired and use screen readers
- No limit to the number of pages that can be added to your website
- Process efficiency improvements through secure client login areas for billing, online invoice settlement using credit card, and confidential documentation delivery
- 24 x 7 access from any internet enabled computer in the world to update your site instantly
- The content management system is not a third party software package, which means Moov2 are able to fully customise the system to account for any specific business requirements you may have. We're not selling someone else's work and as such if you need it, we can do it.
Technical Advantages of Moov2's CMS:
- Conformance to the Web Content Accessibility Guidelines as set out by the World Wide Web Consortium (W3C)
- Adhears the most stringent web design standards, XHTML 1.1 as produced by the World Wide Web Consortium (W3C)
- Not reliant on Javascript
- Excellent static link structure to facilitate search engine's "crawls" / indexing
- Produces static pages (in most circumstances), providing better website performance, speed of page loads, accessibility and search engine indexing
- Allows page file names to be manipulated so as to show relevant names inline with the page subject matter, improving search engine rankings
- Allows ALL meta tags of all pages to be individually edited, good for search engine rankings
- Provides XML sitemap conformance as per Google's specifications
- Easily generates RSS feeds for News and Articles sections that are updated regularly
- Smart publishing allows for minimal server resources to be used
- Secure Encryption over Secure Sockets Layer can be easily provided for client only areas
- Native ASP script can be coded via the CMS interface, allowing maximum flexibility to users with a technical background
If you need the flexibility to take control of your website and make it work for you then talk to Moov2 today by calling 01202 398 380 or email info@moov2.com
