Understanding calls to action
03.09.18 | Danthomas
A call to action (or CTA) is a prompt (typically a button or link) to lead users to a desired next step on a website/product/content journey. Whilst a simple concept, it's easy to inadvertently diminish the effectiveness of a CTA or even completely forget to include one. We've compiled some easy to follow tips for considering CTAs for video game websites.