Gamescom is an enormous show. On the business side of things, there are a number of closed off halls for industry professionals to do their work in. While they’re pretty large spaces – playing host to developers, trade bodies, service providers and more – they offer a safe haven for anyone wanting to escape the consumer side of the event.
After the first day, which is reserved pretty much exclusively for the industry and media, the consumers show up. On the plus side, you get the chance to see thousands of people who love games in one place. This is invaluable for feedback and for promotional purposes for anyone demoing a game. But you also get to see the cultural side, with cosplayers showing their impressive game themed costumes off to the world.
On the flip side of things, the glut of consumers does make things pretty busy. From Thursday onwards, the previously quiet demo halls become extremely busy with hefty queues for every game. At this point, it's highly advisable to take any serious discussions to the business hall and retreat to the UKIE stand in the business area. From then onwards, it will be your haven and keep you calm amidst the madness.