To Excite And Inform
During the early announcement phase of the game development, the main objective of the website was to excite and inform Lionhead's huge global audience.
To do so we made use of the latest HTML5 technologies such as video, audio and CSS animations to provide an immersive experience supportive of the games own style and setting..
Animation and audio
The Fable series is known for it's quintessentially British humour, we used animation and audio provided by the phenomenal game artists and sound engineers to incorporate this aspect into an interactive character discovery experience.
The website had to cater for content manageability as new details about the game were going to be released frequently. We built the site using the Orchard framework which afforded the great levels of customisation that were required. Custom modules were developed to facilitate many of the sites features including character animations, video backgrounds and social Facebook/Twitter feeds.
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